Overview
This guide contains our optimization recommendations and will give you the tools you need to enhance your demos and make them more engaging.
Click through below to learn how we suggest moving through your demo flow, storytelling tools you can add, suggestions on setting up your guides, and how to organize your demo assets.
1. The Kick Off: Introduce
the feature you're highlighting and why it is the solution to
their problem.
(Best Practice: Keep this to 1 Click)
2. Set the Stage: Provide
the takeaway the prospect can expect at the conclusion of the
demo—how will the feature benefit them?
(Best Practice: 1 Click)
3. Aha Moment: Give
your audience the moment of "That's so cool! I need to use this
in my workflow!" Highlight the part of the demo you want viewers
to remember, use imagery and larger text to make it stand out.
(Best Practice: 1 Click)
4. Call to Action: Give
the prospect a next step, like booking a meeting or sharing the
demo. Use pulsing guides and make this area clickable.
(Best Practice: 1 Click)
5. Fun Features: Show
off smaller, engaging features to bring personality to your demo.
This is where your sales style shines!
(Best Practice: Multiple clicks are fine)
6. Final Call to Action:
Reinforce the value, reiterate the AHA moment, and provide a
second CTA aligned with the demo's core message.
(Best Practice: 1 Click)
Screen Count Best Practice:
We recommend a maximum of 15 screens per demo.
Shorter demos drive higher engagement. For longer demos, break
things up using Sections or a
Choose Your Own Adventure format.
Voice and Tone: Create consistency and make content more engaging. Use the Reprise scripting template to plan an engaging HTML Environment and bring your brand voice to life.
Realist Details: Add personal touches like real names, profile pictures, or realistic data to make your demo feel customized.
Visual Style:
- Use high-contrast colors for guide elements.
- Match your guides to your brand using custom themes →
- Watch for high drop-off screens and make visual tweaks there.
Guide Suggestions:
- Welcome Greeting
- The Look: Centered in brand colors
- The Copy: Address the presenting problem and explain what users will learn
CTAs: What is the immediate next step?
- Bring prospect to seek a live demo
- Get the buyer to the table
- Connect via social media
Guide Buttons: Name buttons based on the action (vs. just “Next”)
- Learn More Now
- I'm Intrigued...
- Talk to a Salesperson
Screens:
- Name screens based on the feature or page shown
- Use automated screen numbering from Reprise
- Delete screens that don’t add value
📘 How to capture and manage screens →
Sections:
Use Sections to group related screens. This improves navigation and keeps your story organized—especially in longer demos.
Pro Tip: For demos with over 15 screens, sections are essential. They help guide the user, reduce fatigue, and make it easy to skip to relevant areas.
📘
How to create and name Sections →
📘
Choose Your Own Adventure demo guide →
Objects:
- Name objects clearly based on their function
- Remove unused objects to keep things clean
📘 How to manage objects in your demo →