Introduction
Reprise gives you two ways to put AI to work building and customizing demos: the in-app AI agent that lives inside the Reprise platform, and the Reprise MCP server that connects the AI assistant you already use—like Claude, ChatGPT, or Microsoft Copilot—to Reprise.
Both can drive the same demo-authoring actions you'd normally do by hand: capturing screens, editing text and images, building guides, injecting data, and publishing. The difference is where the AI works and what else it can reach.
- Use the in-app AI agent when you want to stay inside Reprise and have AI do the work for you using Reprise's own tools.
- Use the Reprise MCP server when you want your own AI assistant to pull in outside context—like a discovery call recording or a CRM record—and build a demo from it without leaving your chat.
The in-app AI agent
The in-app AI agent is built directly into the Reprise platform. Instead of clicking through the editor to make each change yourself, you describe what you want in plain language and the agent carries it out using the same Reprise tools—capture, customization, data, guides, and publishing.
It's on by default
The in-app AI agent is enabled by default using your Reprise AI key, so there's nothing to install or configure to get started. Open your Reprise workspace, and the agent is ready to use.
How it works
- Open the AI agent inside your Reprise workspace.
- Describe the demo or change you want in plain language.
- The agent performs the actions for you using Reprise's built-in tools, then shows you the result so you can review and refine it.
What you can prompt it with
The agent understands natural-language requests tied to everyday demo work. For example:
- “Rebrand this demo with Acme Corp's logo and brand colors.”
- “Replace the sample account names with healthcare-industry examples.”
- “Add a guide that walks a new user through creating their first report.”
- “Swap the dashboard numbers to show strong quarter-over-quarter growth.”
- “Duplicate this demo and create a version for a financial-services prospect.”
Best for
Working entirely within Reprise when everything the agent needs is already in your demo or in the platform—no outside data required.
The Reprise MCP server
The Reprise MCP server connects an external AI assistant to Reprise through the Model Context Protocol (MCP). With a single connection, an MCP-compatible assistant such as Claude, ChatGPT, or Microsoft Copilot can drive the Reprise platform from wherever you already work.
The MCP server exposes more than 100 demo-authoring tools spanning capture, customization, data, and analysis—effectively the whole platform—so your assistant can build and customize demos on your behalf.
Why connect an external assistant
The advantage of MCP is reach. Because the work happens inside your AI assistant, that assistant can combine Reprise actions with everything else it can access. For example, a seller can pull last week's discovery call, check the account in their CRM, and return a tailored demo—rebranded with the prospect's logo, populated with industry-specific data, and walked through with a custom guide—without switching tabs.
How it works
- Connect your AI assistant to the Reprise MCP server (a one-time setup per assistant).
- Point your assistant at the outside context you want to use, such as a call recording, a CRM record, or notes.
- Ask your assistant to build or customize the demo. It calls the Reprise MCP tools to assemble it.
What you can prompt it with
- “Use the attached discovery-call transcript to build a demo tailored to what this prospect cares about.”
- “Pull the Acme account from our CRM and rebrand this demo to match.”
- “Refresh the data in our sandbox POC demo to reflect the latest figures.”
- “Create three industry variants of this demo for SaaS, security, and data-infrastructure buyers.”
Best for
Bringing outside context into your demo work—call recordings, CRM data, research—and orchestrating it alongside Reprise actions from a single chat.
Which should I use?
| In-app AI agent | Reprise MCP server | |
|---|---|---|
| Where it runs | Inside the Reprise platform | Inside your own AI assistant (Claude, ChatGPT, Copilot, etc.) |
| Setup | On by default with your Reprise AI key—nothing to configure | Connect your assistant to the MCP server once |
| What it can reach | Reprise tools and your demo content | Reprise tools plus whatever your assistant can access (call recordings, CRM, files) |
| Best for | Fast, self-contained demo work inside Reprise | Pulling in outside context and building from it without switching tabs |
The two approaches are complementary. Many teams use the in-app agent for quick, in-platform changes and the MCP server when they want their assistant to combine Reprise with external information.
Frequently asked questions
Do I need to turn the in-app AI agent on?
No. It's enabled by default using your Reprise AI key.
Can the MCP server do the same things as the in-app agent?
Yes—the MCP server exposes the full set of Reprise demo-authoring tools. The main difference is that it runs inside your own AI assistant, which lets you bring in outside context.
Which AI assistants work with the Reprise MCP server?
Any MCP-compatible client, including Claude, ChatGPT, and Microsoft Copilot.
Where can I get help connecting the MCP server?
Reach out to Reprise support at support@reprise.com and we'll help you get connected.